Being a Sales professional means having the necessary (a) product knowledge to articulate features and benefits to customers and (b) ability to plan and work unsupervised in many cases and portray a professional image to customers and employers.

Many new recruitments to sales of chromatography products come from a technical background and require schooling and coaching in basic sales skills. Relying on 'old hands' to guide them through the basics can be a solution, but can also lead to bad habits being passed on.

As an experienced manager of a direct sales force Chromatography Consulting International Limited can offer training, which combines relevant product training allied to sound sales skills.

A skills audit would be conducted to identify areas of strengths and training courses devised to build on strengths and fast track weakness areas to the level of the strengths. We can arrange for on-going training and support for either individuals or groups.
Similar audit reviews can be conducted for senior sales executives and managers and a programme of training and support similarly proposed.

Other areas of training for which courses may be individually tailored are:
•  Presentation skills                      •  Negotiating skills
•  Distributor sales management   •  Telesales •  Columns for LC and LC/MS